Generation UK was launched by the British Council in 2013. By 2020, it aims to help 80,000 students from the UK boost their employability, enhance their long-term job prospects, and develop a global mind-set through study and work experience opportunities in China.
The Generation UK campaign is supported by all four UK government administrations.
About the Toolkit
The Generation UK digital toolkit has been developed to help you spread the word in your local areas. We have created various resources that can be used to both raise awareness about the benefits of engaging with China and encourage local universities, businesses and youth organisations to participate in the campaign.
The following resources are available to view, download and share:
- Campaign report
- Social media posts
- Video case studies
- Marketing collateral
- Letter templates
The campaign report contains an overview of the Generation UK campaign including key statistics for your local areas.